The two leaders in sales publishing team up to bring you an unprecedented library of advice, techniques, and wisdom from the top minds in sales.
It's hard to sell to someone if you don't know what they need-which is why you need to ask the right questions at the right time. This book assembles more than 1,000 questions for any sales situation in any industry. The key: They're written to be friendly, appropriate, and thorough-which makes for more efficient, professional probing.
80 percent of all salespeople do not prepare a list of carefully phrased questions in advance of a sales call; this book provides a quick reference of proven questions
Includes questions for handling openers, objections, closers, and more
Includes a CD-ROM so readers can customize their own questions